NaleePress kit
Everything you need to write about Nalee accurately: boilerplate, facts, and logo files. Questions or interview requests: naleeapp.co@gmail.com.
Boilerplate
Nalee (nalee.app) is an honest product scanner for families. Point it at a supported barcode and it analyzes the available public data (FDA, EPA, NIH and EU sources), returning a score when the evidence is sufficient and citing every score-affecting flag. Nalee is member-funded, carries no ads, and has never taken money from a brand: scores are earned, not sold. It covers2.5M+ products across ~16 categories including food, drinks, beauty, personal care, home, cleaning, baby, pets, supplements, cookware, clothing, shoes and period and intimate care. Beyond scoring, Nalee adds FDA/CPSC recall alerts, personal sensitivity flags, cleaner-product swaps, recipes, a clean-spots map, an education feed and shopping lists, more than food-only scanners cover, and never with paid placements.
What it is
A product scanner that analyzes supported barcodes and returns a score out of 100 when source evidence is sufficient, with every score-affecting reason cited to public sources (FDA, EPA, NIH, EU registries).
Catalog
2.5M+ products across ~16 categories (food, drinks, beauty, personal care, home, cleaning, baby, pets, supplements, cookware, clothing, shoes, period & intimate and more), built entirely from public data.
What’s inside
Beyond the score: FDA/CPSC recall alerts, Your Flags (personal sensitivities), cleaner swaps, an Anti-Inflammatory Cookbook that can add real scored grocery matches when Nalee has a clean fit, a map of clean spots nearby, an education feed (Voices and The Findings), and shopping lists.
Business model
Member-funded ($1.99/mo or $19.99/yr Inner Circle). No ads, no sponsored scores, no brand money. Ever.
The name
Nalee (“nah-lee”), a short, warm, easy-to-say name for a calm, trustworthy clean-living brand.
Scoring
Products receive a Nalee Score out of 100 only when the available evidence is sufficient for the relevant category. The engine uses real ingredient, hazard and contaminant data plus certifications and published studies applied by product type. It is deterministic, with no AI in the scoring path, and every score-affecting flag is sourced.
Logos & assets
Please don’t stretch, recolor, or add effects to the mark. The sprout stays green.
